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Advantages of Ariat
Ariat is more than just boots and apparel. Buying Ariat means buying performance products driven by top-notch innovation and technology. You are sure to have the highest quality gear, no matter what you use it for. The company is founded on the principal of high-performance equestrian apparel, but their focus on performance has not allowed their sense of fashion to suffer. To learn more about what you’re buying with Ariat, let’s look briefly into what goes into the Ariat products, and the history that has brought it to where it is today.
Co-founders Beth Cross and Pam Parker created a large task for themselves: to revolutionize footwear for riders. At the time, traditional riding boots were stiff, and made your feet heavy and tired. Cross and Parker teamed up with the worlds best footwear designers and engineers to innovate a new generation of riding boots for Western and English riders around the world.
The result was state-of-the-art cushioning technology that allowed for greater shock absorption while riding or walking. Ariat’s trademark Cobalt technology integrates a variety of components to create an outstanding quality of comfort, breathability, and cushioning around the necessary stability and ergonomics that the most serious riders need to perform.
But Ariat’s innovation did not stop at the ankle. Next, they applied their creativity to a variety of western wear. By extending the inseam with their Western sleeve technology, Ariat improved the range of motion for ranchers and rodeo competitors, allowing them to move freely without worrying about sleeves riding up or untucked shirts. Likewise, V3 Stretch Mesh panels are built into the lining on shirt backs to allow for greater movement and breathability. As in all their products, Ariat still finds a way to fight the elements with water resistant fabrics and windproof protection.
The brand has, since it’s inception, prided itself on partnering with events that give back to the riding community. Ariat has sponsored everyone from the National High School Rodeo Association in the company’s early years, to Team USA at 2012 London Olympic games. So buying Ariat is buying into the riding community and culture, on big and small levels. Try on something from Ariat, and you’ll know what Western wear is meant to be!
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